Brazilian Hair Straightening NYC

Welcome to BrazilianHairStraighteningNYC.com, your best bet for the best natural hair straightening treatment in NYC.

We specialize in the revolutionary Brazilian Keratin treatment, a natural substance which comprises approximately 88% of your hair. This process does NOT use any strong chemicals to open and close the hair cuticle which breaks the bones of the hair shaft. Instead, It penetrates the hair repairing internal damage and coats it to prevent further damage. Your hair will be soft, smooth and most importantly... straight.

This is not a permanent straightening but a natural treatment. This means that your hair will be back to its original form once the product is gone. It's fast, affordable, plus, we can treat ANY texture of hair, including dyed or with highlights. The best part is that it lasts up to 4 months!

How does it work?

Heavily Sprayed Hair

Damaged Cuticle

Chemically Relaxed Hair

Keratin Treated Cuticle

When it comes to Keratin, tough is good. The unique Keratin formula is virtually a "liquid form of hair" that gently blends with the hair on your head. It restores to hair what was lacking to begin with and what has been lost over the years. The smaller Keratin molecules penetrate the hair cortex improving & repairing the quality of the hair from the inside. The added strenghth, elasticity & moisture result in a smooth, soft, shiny & straightened effect. The larger molecules coat hair cuticles & take environmental insults such as UV rays, smog & smoke from your hair to the outside, preventing further damage.

A Simple Process

Our Brazillian Keritin Treatment process is easy. We begin with a good shampooing designed to open up the cuticle. We then saturate with approximately 3 ounces of the hair product treatment. Now we blow dry and iron the hair closer to the scalp. Then we iron the entire head of hair at high heat to seal in the treatment.

That's all it takes to walk away with beautiful, silky straight hair. So come and experience it for yourself.